Holiday Marketing Ideas for your Salon

The holiday season is here! Holiday marketing does not have to be expensive or time-consuming but with so many businesses offering specials and discounts around this time of the year, it is important to stay competitive. We’ve compiled some of the best holiday marketing ideas designed to help you increase product sales and book more appointments!

1. Show your Loyal Customers some Love
   Make sure you show your most loyal clients how important they are to you and your business by offering them special discounts or early access to holiday sales.

2. Consider BOGO (buy one, get one) or “Two for them, One for Me” Promotions
   It’s always nice to purchase a gift for someone but even better if the gift giver is receiving something free to treat themselves as well! Even if the free gift is something small, your clients will love getting a freebie.

3. Holiday Giveaways and Contests
   Run a holiday giveaway to encourage clients to book appointments or even to increase your social media following. Here are a couple ideas which you can customize however you’d like: Book your next 3 appointments and be entered to win a holiday gift set or follow me on social media + tag a Friend to be entered to win 20% off your next appointment.

4. Holiday Gift Sets
   Create pre-packaged holiday gift sets for your clients. Consider packaging together inventory that you’ve had sitting around for awhile at a discounted price and dress it up with a pretty bow or fun packaging.

5. Create a Sense of Urgency
   Choose a shopping holiday such as Black Friday to run a limited time offer and encourage your clients to take advantage of a time sensitive sale. You can also do this with a longer timeframe such as a “One Week Only” sale.

6. Launch a Holiday Sale to Attract New Clients
   If you are in need of new clients, consider creating a holiday sale that is targeted to attract new clients. For example - “Free Haircut with all Color Services for New Clients who book an Appointment in the Month of December”.

Now that you have tons of great ideas for this holiday season, get to work on making the most of it and don’t forget to utilize social media to advertise all of your great holiday specials! Here are a couple easy to use apps you can use to design beautiful posts on social media:

Canva - Everything you need to design like a professional!

Mojo - Create stunning animated stories

Advice from our Independent Beauty Professionals

Still on the fence about going solo? That’s okay! It is a decision that requires a lot of thought and consideration. Sometimes it helps to hear advice and testimonials from others who have been in your shoes. We asked our Vibe Professionals what advice they would give to someone who is trying to decide if they want to make the move to a salon suite or not and this is what they had to say:

“Do it! Just make sure you have the clientele to uphold yourself and your business. I was really scared but excited to start this journey, especially coming from a typical salon setting. Vibe made the transition to a new setting really easy and stress-free. ”

— Allie Caprara, Craft & Color

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“If you’re ready for more independence absolutely do it. It’s so motivating when it’s a space to call all your very own. ”

— Lisa Elle, InBloom Colour

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“If you have a good clientele base and want to control your future as a hairdresser and are surrounded by other people that are in the same position this is where to be. The owners are AMAZING. They are here if you need anything!”

— Lori Riggs, Suite 25

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“Go for it! This is the direction our industry is going. Take the leap! You will never regret it.”

— Kaaren Eyre, KK Studio Hair | Color

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“I’ve worked in salons and have loved it and hated it. Working in my own salon suite has created so much more motivation for my craft. The competition in the beauty industry is fierce, I feel free to create beautiful looks without the judgment or criticism. Not to mention the pay is better! ”

— Halie Landskroener, Reborn Hair Company

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“Take into consideration the service fees you may be paying to work for somebody else and the lack of freedom to come and go as you please. ”

— Stephanie McMillan, Omni Hair Studio

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“Do it! Take the jump and jump! Once you are in complete charge of your business it will flourish and your clients will love it! ”

— Rylee Heyza, Painted Hair Studio

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“Take the leap of faith! Be confident in yourself and your clientele. People come to get their hair done because of the connection they have with their stylist and WILL follow! ”

— Dakota Beach, Painted Hair Studio

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“If your financially ready & have the clientele to follow you, DO IT! Change can be scary, but change is where wisdom & self growth thrives! ”

— Tricia Pogarch, Craft & Color

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“Go for it! So far, this has been the best decision we’ve ever made. You may have your doubts, but you’ll surprise your self with what you’re capable of!! ”

— Blake Webster & Megan Finlayson, Onyx Hair Co.

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“Do it. You won’t regret it. It will be one of the scariest things you do in life but every second is worth it. You don’t grow if you stay in your comfort zone. ”

— Kenzie Bonar, Craft & Color

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“Know your clientele ... make sure your skills will help you continue to grow and up your customer service game. ”

— Holly Muscat, H2 Studio

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“Before you venture out on your own make sure you are willing to do the extra work in the beginning. Have your clients contact information and be organized!”

— Jane Peterson, Suite 27

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“Be your own boss, set your own vibe in your very own suite.”

— Ivori Rucker, Therapeutic Spa & Wellness

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“If you’re thinking of going out on your own .. Do it! The rewards you get from taking responsibility of yourself and your career are just limitless. If you have a strong passion in your craft, and can micromanage your personal and business life, then going solo with Vibe will definitely be worth it. You’re investing in yourself!”

— Hannah Moss, My Wax Room

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Are you ready to make the move to a salon suite? Contact us today to get started!

Vibe Pro Spotlight - Jane Peterson

This month’s Vibe Pro Spotlight is on Jane Peterson, owner of suite 27 within Vibe Salon Suites in Plymouth, MI. Jane has been a hair stylist for over 35 years. She specializes in precision cuts, keratin & conditioning, formal styling, perms and more! Jane decided to move from a busy, downtown salon to her own salon suite just this year.

Keep reading to learn more about why Jane decided to make the move to owning a salon suite and what she likes most about being an independent beauty professional:

Why did you decide to go solo and work out of a salon suite as opposed to working in a traditional salon or spa setting?

I truly enjoy hairdressing and wanted a more quiet and relaxing environment.

Did you tour other salon suites? If so, why did you choose Vibe?

I knew I wanted to work at Vibe Salon Suites for many reason. Professional surroundings, clean environment, friendly staff, plenty of parking!

What advice would you give to someone who is trying to decide if they want to go solo or not?

Before you venture out on your own make sure you are willing to do the extra work in the beginning. Have your clients contact information and be organized .

What is the best thing about being an independent beauty professional?

Freedom to choose how and when you will work. This is a great profession for individuals with a family. Flexible hours.

What do you like most about your suite at Vibe Salon Suites?

My Salon Suite is all mine. The only way to grow as a individual is to try new experiences. I have been doing hair for 35 years and still learning everyday!

Check out some great reviews from Jane’s Clients:

“With all of the COVID issues, I was a little concerned about visiting a salon. However, I knew Jane would keep things safe. I loved Jane’s new digs, felt safe and wasn’t around a ton of folks, just Jane and I. Safe in her styling pod!” - Don E.

“Jane has been cutting my hair for years. She is very friendly, genuine and takes pride in her work. I really look forward to our appointments and conversations that we have. I always leave with my hair looking great and a smile on my face. Great if your shy and looking for a new stylist!” - Bernard M.

“Jane has been my stylist for many years. I will follow her anywhere-and have! She is a very talented stylist as well as being a kind and caring person. A great combination, if you ask me. Looking forward to seeing her in her new location.” - Karen K.

Click here to Book an Appointment with Jane

Safer in a Suite

Working out of a salon suite offers numerous benefits but keeping you and your clients safe is one of the most important, especially during a pandemic. Our professionals working out of salon suites have received more positive feedback than ever from their clients regarding how safe they feel when visiting a salon suite versus a traditional salon. Here are just a few benefits of working in a salon suite that will make your clients feel safe and protected:

• More Control over Sanitizing between Clients
  Our professionals have complete control over their space and make sure to sanitize between each and every client. Since they are working out of a smaller space, they can actually take the time to quickly sanitize their entire salon suite in between clients instead of just the styling chair/station.

• One on One Attention
  Most of our suites are designed to accommodate only one client at a time (two at the most) so your clients will feel safe knowing they are the only client in your space during their service. You also have the option to keep your door shut and make your clients feel even more safe and secure.

• No overcrowded Salons or Waiting Areas
  Clients don’t have to worry about walking into an overcrowded salon or having to wait next to someone they don’t know in a crowded lobby. Even the checkout process is done inside your own suite and with only you, limiting the amount of people they need to come into contact with.

• New Clients
  Clients are so eager for a safer experience that some have transitioned to seeing a stylist who works out of a salon studio instead of visiting a traditional salon. Some of our professionals have actually gained new clients during the pandemic for this reason.

Are you ready to transition to a private salon suite? Contact us today to learn more about getting started!

Vibe Pro Spotlight - Holly Muscat at H2 Studio 26

This month’s Vibe Pro Spotlight is on Holly Muscat, owner of H2 Studio 26 located in suite 26 within Vibe Salon Suites in Plymouth, MI. Holly is a Master Stylist with an extensive background in both platform and salon education with TIGI. She has over 28 years of experience specializing in corrective color, precision cutting, bridal, and special event hair, hair extensions, and full family services.

Keep reading to learn more about why Holly decided to make the move from owning Fringe Salon in Livonia to owning a salon suite and what she likes most about being an independent beauty professional:

Why did you decide to go solo and work out of a salon suite as opposed to working in a traditional salon or spa setting?

I’ve been a stylist over 28 years and an owner/stylist for the last 15. My choice to move was mostly based on the safety of my clients and myself during this pandemic and beyond. It also allows me the one on one time my clients deserve.

Did you tour other salon suites? If so, why did you choose Vibe?

Vibe is like the Neiman Marcus of salon suites.

What advice would you give to someone who is trying to decide if they want to go solo or not?

Know your clientele ... make sure your skills will help you continue to grow and up your customer service game.

What is the best thing about being an independent beauty professional?

The dedicated one on one time with my clients uninterrupted.

What do you like most about your suite at Vibe Salon Suites?

It is BEAUTIFUL inside. The on-site management and maintenance is a bonus!

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